The idea of PledgePage started when John Petersen, one of the founders
of the technology, and his wife did a marathon for Team in Training
to help raise money to fight leukemia and other blood-related cancers. He
put up a website to share
his information and pictures with his friends. While he raised $7000,
he gave birth to something which would raise millions more dollars.
PledgePage, started in the fall of 1999, was formed by five people who
wanted to use the web to raise money for good causes in a more efficient,
easy, and fun way. Adding to the promise of the web, PledgePage shaped a
new technology to help nonprofits finally realize that the web can offer
more than just a "donate now" button online.
Having developed, launched, and supported the philanthropic web-tool through
the salad days of multimedia and internet euphoria, PledgePage faced the
usual dot-com challenges in making the service self-sustaining. In April
2002, PledgePage corporation was dissolved and the technology, constituency
and operations of the website were
fully acquired by CharityFocus. The PledgePage team gave up on making
this a viable business, but they didn't give up on the everyday heroes that
have raised over a million dollars for many worthy causes.
Its five founders moved on
in alternate commercial directions but they continue to serve as volunteers.
CharityFocus, celebrating its third year anniversary, is a virtual
organization that aims to bridge the divide between the internet and the
inner-net, through service. A fully volunteer-run organization, CharityFocus
builds web solutions for nonprofits, inspiring and utilizing volunteer
effort. To minimize overhead, the group developed an extensive backend
infrastructure, over which its 1400 volunteers have serviced close to 850